Kakazi: I think campaigns like this make all the difference. If girls can see other girls who look like them, it makes them more comfortable. Girls with stretchmarks, regular waists and a couple pimples are normal girls. It’s good for girls to see other normal girls considered beautiful. In this way, they can work on any body image issues from the outside in by understanding that there need not be ANY body image issues since we’re all beautiful.
Risa: I think this makes a big difference for girls. Having hundreds, thousands, even millions of girls everywhere seeing these ads with normal women will make girls realize that they are gorgeous and normal just the way they are, boosting their self-esteem.
“Women who look like actual women should be a norm throughout every commercial, magazine, and runway.”
- Annie, Youth Advisory Board
“Nobody enjoys the feeling of seeing someone in an advertisement and wanting to be like them, but no matter what you do, knowing you’ll never get there.”
– Hannah, Youth Advisory Board
Olivia: I believe that decreasing the amount of Photoshopping that girls see daily is so important. Constantly seeing unrealistic body images affects girls whether or not they know it. Having these extreme expectations can really hurt a young girl whose body is still developing and growing. When we see these images, our unconscious impulse is to think about how our own bodies compare. It hurts to see that we look different than what society is telling us is ideal. These campaigns will hopefully make a difference in how girls and women views themselves and all of the women around them. Seeing our bodies being celebrated is a huge confidence booster for girls, and I hope that more and more companies continue to choose this path.
Sasha: I do think that Target and CVS changing their marketing to be more authentic will have an impact on girls because as we’re well aware, ads and media affect a lot of women and girls’ self-worth. Ads that are photoshopped perpetuate this idea of a naturally perfect body which is harmful to the majority of women and girls who don’t look that way. By changing their marketing Target and CVS are helping to make media more positive, and in turn hopefully make women and girls feel more positive about themselves.
“We are bombarded, the moment we walk into a store, with messages about our bodies…. It breaks us down, and can seriously affect our self-esteem.”
– Claire, Youth Advisory Board
CVS and Target’s campaigns are at the forefront of a new wave of the anti-Photoshop movement. Get a girl in your life thinking about these campaigns and the greater movement that they symbolize with these questions:
1. Can you tell if ads are digitally altered?
2. If so, how do you feel when you see ads that are digitally altered?
3. What do you think of the comments in this post? Do you agree or disagree, and why?
4. Do you think campaigns like this will make lives better for girls? How?