Eliza Shaw
April 17, 2019

MEDIAGIRLS @ East Somerville: Thinking Critically about Ad Messaging

Ads are around us practically 24/7 these days, and influence the way we think about ourselves and behave. In this lesson, we educate girls on how to understand the way that ads are put together to manipulate girls and women into buying products to “be happy.” Participants explore how celebrities or “influencers” on Instagram make it harder to identify an ad from editorial content, and showcase empowering ads as well. See how the girls of East Somerville felt about various ads.

 

Video Mar 21, 7 17 06 PM

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